BaseCase presents at the 2nd Annual Device Reimbursement Conference in Brussels

BaseCase’s CEO Gijs Hubben will be speaking on Communicating the value of Medical Devices to Decision Makers:

Delivering economic evidence to the field teams in a visual, interactive and web-based format. This conference will take place on February 21st & 22nd 2011 in Brussels.

The evidence required for successful reimbursement and market adoption of medical devices is becoming increasingly complex. More frequently, evidence in the form of complex economic models needs to be presented to payers and healthcare providers. How do we effectively distribute this kind of evidence to the key account managers and sales directors? How do we make this data accessible & interactive, so it is easier to understand, and can be adapted to the local context of the decision maker?

Topics include:

• Presenting an interactive business case to hospitals
• Distributing economic evidence via the web in a user-friendly format
• Visual presentation of health economic evidence to healthcare providers & key opinion leaders