IMS HEOR and BaseCase collaboration takes value communications to a new level

Building on our extensive capabilities in evidence- based messaging and compelling articulation of product value to a range of healthcare decision makers, we are delighted to announce a major enhancement to our services. Leveraging the cutting-edge platform of BaseCase.com, this exciting development brings tremendous possibilities for communicating the output of health economic (HE) models to both internal and external stakeholders.

VISUAL, REAL-TIME, INTERACTIVE FORMAT

BaseCase.com is an internet-based software platform developed by a team of health economists to deliver health economic data in a visual, real-time and interactive format. It enables clear and effective manipulation and communication of complex HE model outputs for both technical and non-technical audiences.

With the BaseCase platform, complex models can be manipulated in real time using an online interface to immediately assess the impact of changes to model variables.

Such instant functionality and clarity opens up new dimensions for communicating health economic value to internal affiliates and commercial teams – as well as to our clients’ key customers. Additionally, BaseCase supports the distribution and maintenance of interactive Core Value Dossiers via the internet.

KEY TOOL, FULL SUPPORT

Working in collaboration with BaseCase, IMS will provide full global consulting support for this valuable communications resource. At any stage in the development of product evidence – whether core models and local adaptations have been completed or not – we will work with our clients to manage the installation of evidence into BaseCase and ensure maximum benefit is gained from the communications potential it can offer.

BaseCase and IMS are currently implementing an HEOR communication platform for a top 5 pharmaceutical client. The platform delivers budget impact and cost-effectiveness models from global HQ to the worldwide affiliates. The format is intuitive, comprehensible and fLexibLe so it can be adapted for immediate local usage by commercial teams. It further offers a real-time distribution mechanism for health economic models to any computer device including iPads, with full visibility for the global HQ over country adaptations (Figure 1).

For further details on this collaborative service please contact:

• IMS Consulting Group: Richard Mee (RMee ATSIGN imshealth.com +447960 163 560)
• BaseCase.com: Gijs Hubben (G.Hubben ATSIGN basecase.com)