'Touch' me at ISPOR Madrid

Picture this — you’re at a conference, ISPOR Madrid to be specific, checking out the various booths and talking to colleagues and associates you’ve not seen since Prague. You notice a poster about a topic you’re interested in and stride towards it to examine it. Then you wonder, if only you could somehow interact with the content of the poster; perhaps place your fingers on it to change the data and the assumptions to create different scenarios. Good news! BaseCase welcomes you to the start of a new world, a world of interactive electronic posters where you can touch the evidence!

BaseCase has gotten ‘touchy-feely’ this ISPOR, releasing our first interactive electronic poster. The content was provided by Bayer Healthcare Pharmaceuticals and Karolinska Institute in Stockholm and presents a very interesting study on “Cost Savings and Improved Utility Through Use of beta-Amyloid-Specific PET in Dementia Diagnosis”. The e-poster is specially designed to allow for interactivity with the viewer. Come to booth 84 to experience firsthand ISPOR’s first ever electronic poster to manipulate and investigate different scenarios.

Drop by the BaseCase booth #84 at ISPOR Madrid 2011 to touch the evidence.