Our Story

BaseCase was founded in 2007 by Gijs Hubben (from ‘s-Hertogenbosch, the Netherlands) and Diarmuid Glynn (from Galway, Ireland). Gijs is a pharmacologist and health economist, while Diarmuid has a background in mathematical and computer science. The founders discovered Berlin to be the ideal place to start BaseCase: an attractive European capital, boasting an abundance of international talent and a reliable infrastructure.

The first product iteration enabled online access to pharma cost-effectiveness models to improve communication with payers. This approach resonated within the life sciences industry and our first customers soon began to reap the benefits. Following a major investment in 2010 from VC fund HTGF (exiting in 2015) and the Investment Bank Berlin, we extended our original focus on market access to address the needs of commercial and medical affairs teams. Through close relationships with our customers, a talented staff, and a creative environment, the product evolved over time into the fully-featured customer engagement platform that it is today.

The three major trends in the healthcare industry that have been the driving force behind BaseCase over the years still persist: increasing pressure on healthcare budgets, decentralization in healthcare decision making, and the extensive use of tablet devices by field teams. As the company has grown and responded to these trends, BaseCase is now uniquely placed to support the life sciences industry with our proprietary SaaS platform.

Today, we are very proud that our technology is used every day by field teams within the top-ten global pharmaceutical and medtech companies, and that we have been honoured as one of Berlin’s most successful technology companies by German Vice-Chancellor, Sigmar Gabriel.

Our Values

At BaseCase, we understand that the success of any company rests on two essential pillars: the success of its customers, and the success of its employees. The synergy generated between the two is essential — either on its own isn’t enough to sustain a business long-term.

The nature of the SaaS business model requires long-term commitment to our customers. We put our customer relationships first and align our incentives with them, taking pride in our joint successes. Sometimes the impact of introducing our technology in a global organization is so great, it results in a promotion for our point of contact.

Many of our customer relationships extend over several years, and together we’ve grown to feel like we’re all part of the same team. To nurture and maintain these relationships, we have a dedicated Customer Success department. Their mission it is to maximize the return on investment our customers achieve with our products. Some of our customers have even contributed to product extensions through our ‘co-creation model’ for joint innovation.

Our team is made up of highly motivated and talented individuals. To attract the best talent, BaseCase has evolved a culture of innovation, transparency and collaboration. We believe everyone will excel at what they truly enjoy doing. Therefore, we strive to pair business needs with the personal interests of team members, within an environment that nurtures personal development. Because BaseCase is a high-growth company, new career paths are continuously opening up. Getting promoted to a role with more responsibility is merits-based, not tenure-based; if you demonstrate the talent, ability and motivation, it will be recognized and rewarded.

We are proud to be united behind a common goal to which all colleagues are willing to lend a helping hand without bureaucracy. Furthermore, we believe diversity is an important driving force behind innovation, and our team includes individuals from over twenty-five nations, from across the globe.


BaseCase Management GmbH
Charlottenstr. 16 10117
Berlin, Germany

Phone +49 30 2014 364 0
Fax +49 30 577 05 67 19
Email info@basecase.com

USt-ID (VAT) DE269455992

New York

BaseCase, Inc.
41 East 11th Street, 11th Floor
New York, NY 10003