Brand Guidelines

This is a short overview of our guidelines, illustrating how to apply the visual components of our brand. We recommend that you read through this guide before you embark on any design work.

Logo variations

The BaseCase corporate visual identity consists of two primary components: the pictorial and the word mark. A number of variations are available.

Variations (EPS format)

Incorrect use of the Logo

Always use approved artwork. Whenever possible, use the EPS file format as this will give you the best results. Do not change the proportion, or the typeface of the logo.

Do not change the color specifications. JPEG and GIF format images are designed for on-screen applications and should not be printed.

Examples of unapproved formats:

  • rearranging the elements
  • changing the colors
  • outlining parts of the logo
  • moving or rotating the pictorial mark
  •  

Color Palette

The BaseCase primary color palette consists of 4 colors: orange, blue, light grey and dark grey.

 

CM55 Y100 K0
R255 G121 B0
HEX FF7900
PANTONE 151C

C100 M18 Y17 K2
R55 G142 B186
HEX 0093BC
PANTONE 7460

CMY18 K50
R153 G153 B153
HEX 999999
PANTONE COOL GREY 8

C68 M58 Y53 K33
R76 G80 B84
HEX 4C5054
PANTONE 432 C

 

Berlin

BaseCase Management GmbH
Charlottenstr. 16 10117
Berlin, Germany

Phone +49 30 2014 364 0
Fax +49 30 577 05 67 19
Email info@basecase.com

USt-ID (VAT) DE269455992

New York

BaseCase, Inc.
41 East 11th Street, 11th Floor
New York, NY 10003