This is a short overview of our guidelines, illustrating how to apply the visual components of our brand. We recommend that you read through this guide before you embark on any design work.
The BaseCase corporate logo is the most immediate representation of our company, our people, and our brand.
Around the logo there should always be enough space to ensure a powerful and clear visual image. The minimum space surrounding the logo is equal to the height of the B around all sides.
The BaseCase logo has a single horizontal orientation.
Should the size of the logo need to be increased or decreased, this should be done while maintaining a constrained ratio. The size of all elements of the logo should change proportionately.
It is important that all parts of the logo can be easily read in every application. For this reason, the logo should not be reproduced smaller than: 0.65 inches or 100px (at 72dpi) width.
Incorrect use of the Logo
Always use approved artwork. Whenever possible, use the EPS file format as this will give you the best results. Do not change the proportion, or the typeface of the logo.
Do not change the color specifications. JPEG and GIF format images are designed for on-screen applications and should not be printed.
Examples of unapproved formats:
- rearranging the elements
- changing the colors
- outlining parts of the logo
- moving or rotating the pictorial mark
The BaseCase primary color palette consists of 4 colors: orange, blue, light grey and dark grey.
C0 M55 Y100 K0
R255 G121 B0
C100 M18 Y17 K2
R55 G142 B186
C0 M6 Y18 K50
R153 G153 B153
PANTONE COOL GREY 8
C68 M58 Y53 K33
R76 G80 B84
PANTONE 432 C