Pharmaceutical & Biotech

The evidence required to demonstrate the value of pharmaceuticals has become increasingly complex. In addition to clinical evidence, increasing pressure on healthcare budgets worldwide make cost efficiency discussions critical. As a result, economic modeling is an essential tool needed to gain market access in many countries.

The pharmaceutical industry faces the challenge of developing and distributing budget impact, cost-effectiveness and comparative effectiveness models to the country affiliates. These models need to be adapted to individual countries, and ultimately presented to payers and healthcare providers in a friendly format.

BaseCase® Interactive let’s you distribute complex evidence in real time to your affiliates and payers. It brings complex evidence into the hands of your customer facing representatives in a user-friendly and visual format.

With the BaseCase® Interactive platform, manufacturers of pharmaceuticals can:

• Distribute economic models to affiliates in a consistent format
• Give visual interactive presentations to healthcare providers and key opinion leaders
• Adapt evidence to individual countries and regions
• Create dynamic reports for customers with one click
• Centrally update and maintain information in real time
• Receive feedback in real time from the field