We hope you didn’t miss our CEO - Gijs Hubben - discussing how BaseCase is used to communicate economic value to healthcare providers in a visual and interactive format. Gijs and Amélie Balliere-Joachim from Zimmer displayed the evidence at noon on Day One via our recent collaboration and case study. Gijs also took part in a panel discussion titled ‘Successfully Exhibiting Evidence to Obtain Reimbursement of an Innovative Device’.

Discover the interactive BaseCase-Zimmer case study for the first time or refresh yourself by registering to receive access once it is published. Thank you again to all those who attended.

Alternatively, email info@basecase.com and we will send you the case study when it is available.

The collaboration between BaseCase and OptumInsight, a leading provider of global HEOR consulting services, will greatly benefit BaseCase clients worldwide. Our customers can now leverage the expertise of a local OptumInsight consultant to develop their projects.

OptumInsight specializes in analytics, technology and consulting services that enable better decisions throughout the healthcare system. They can now leverage their expert knowledge in these areas with the ability to develop user friendly HEOR web apps on BaseCase’s interactive and easy-to-use evidence presentation platform.

Please contact Isabelle Duperray, Director International Business Development at +33 141398 471 or Emily Shurey, Account Manager at BaseCase, to discuss an OptumInsight / BaseCase Solution.

Thanks for the mention Duncan.

Attendees try out the e-poster at the BaseCase booth. Did you?

BaseCase Education is specifically adapted to suit the needs of academics and students. The idea is the same, cloud-based, interactive presentation software intended to display complex scientific evidence, but modified to meet the demands of the academic world. BaseCase Education provides a useful way to supplement scholarly articles and talks in a way that enhances comprehension and does not deter from it. The interactive features can quickly clarify the results of different inputs so that academics can respond to audience questions on the spot. As with BaseCase Interactive, the Education model also includes a simple drag & drop editor, is compatible with Excel, and functions across all platforms. If interested why not email us to register for a free educational trial.

Another highlight of the event included the BaseCase workshops. ‘Basics of BaseCase’ was conducted as a power session to help teach the essentials of creating a HEOR communication tool from economic models on BaseCase. The second workshop, Value Communication Tools & Design, discussed visual design and various HEOR case-based communication strategies. For those who attended our workshops, we hope you found them as valuable as Robin did:

“I found the workshop to be very stimulating, with novel ideas to communicate complex data to a broad variety of audiences. I was impressed and left the meeting contemplating multiple ways in which we can use BaseCase.”

For those unable to attend either workshop, book a demo for BaseCase Interactive by November 30th and receive 30 user licenses for the price of 20.

From everyone here at BaseCase thanks for contributing to such a successful ISPOR Madrid.

BaseCase has gotten ‘touchy-feely’ this ISPOR, releasing our first interactive electronic poster. The content was provided by Bayer Healthcare Pharmaceuticals and Karolinska Institute in Stockholm and presents a very interesting study on “Cost Savings and Improved Utility Through Use of beta-Amyloid-Specific PET in Dementia Diagnosis”. The e-poster is specially designed to allow for interactivity with the viewer. Come to booth 84 to experience firsthand ISPOR’s first ever electronic poster to manipulate and investigate different scenarios.

Drop by the BaseCase booth #84 at ISPOR Madrid 2011 to touch the evidence.

All workshops have a maximum of 8 slots - small groups for intimate attention.

Workshop 1 - Basics of BaseCase

This “power session” will teach you the essentials of creating HEOR communication tools from your economic models on BaseCase. You will be introduced to useful tools and be shown handy tips. This workshop is the first step in becoming a Certified Content Developer.

Gift: 50% credit on the full training program to become a Certified Content Developer

Trainer: Jenny Hagen, BaseCase’s Training Guru

Time: Monday, Nov. 7 at 15:00 (running time: 45 min)

Register your interest

Workshop 2 - Value Communication Tools & Design

How should your target audience influence the visual design of your detailing aid? In this workshop you will learn various HEOR communication design strategies using case studies, highlighting the principals of communication design.

Gift: 50% credit on the full training program to become a Certified Content Developer

Presenter: Jeff Nichols, BaseCase’s Director of Product Design

Time: Monday, Nov. 7 at 16:30 and Tuesday, Nov. 8 at 09:00 (running time: 45 min)

Register your interest

Private BaseCase Demo

Face-to-Face - nothing is better than personal attention

As always, BaseCase will have a private meeting room for individuals or companies who wish to discuss an upcoming project or just for a private demonstration away from the distractions of the booth. We have 45 minute slots available on both Monday and Tuesday.

Contact Cornell to book in a time that works best for you.

A good technical reporting tool should focus on evidence analysis and display, combining a variety of page and screen layout templates. It should not only embody graphics tools but it should as well be presenter, content, and audience oriented. [1]

BaseCase Interactive, specifically tailored for the needs of pharmaceutical and medical device companies, possesses unparalleled graphical excellence. The value communication platform provides the healthcare industry with a tool to create, present and distribute health economic evidence in a visual and flexible format. The software’s user friendly and easy-to-use format coupled with its superb typography and chart layout allow a presenter to successfully guide and enlighten the audience and make it possible to bridge the gap between specialists and non-experts.

The data-ink ratio is a concept introduced by Edward Tufte and is used as argument against excessive decoration in visual displays of quantitative information. The Cost Effectiveness-plane displayed above is designed using BaseCase Interactive and confirms to Tufte’s principle of data-ink ratio.

As Tufte once put it, and we at BaseCase believe “Beautiful Evidence is about the theory and practice of analytical design” and that is why we strive to craft intuitive and interactive tools which render high impact visual presentations and afford sublime data visualizations.

[1] Tufte, E. R. (2006). Beautiful evidence. Cheshire, Conn: Graphics Press.

VISUAL, REAL-TIME, INTERACTIVE FORMAT

BaseCase.com is an internet-based software platform developed by a team of health economists to deliver health economic data in a visual, real-time and interactive format. It enables clear and effective manipulation and communication of complex HE model outputs for both technical and non-technical audiences.

With the BaseCase platform, complex models can be manipulated in real time using an online interface to immediately assess the impact of changes to model variables.

A budget impact model on basecase.com – easy to use, distribute and maintain

Such instant functionality and clarity opens up new dimensions for communicating health economic value to internal affiliates and commercial teams – as well as to our clients’ key customers. Additionally, BaseCase supports the distribution and maintenance of interactive Core Value Dossiers via the internet.

KEY TOOL, FULL SUPPORT

Working in collaboration with BaseCase, IMS will provide full global consulting support for this valuable communications resource. At any stage in the development of product evidence – whether core models and local adaptations have been completed or not – we will work with our clients to manage the installation of evidence into BaseCase and ensure maximum benefit is gained from the communications potential it can offer.

BaseCase and IMS are currently implementing an HEOR communication platform for a top 5 pharmaceutical client. The platform delivers budget impact and cost-effectiveness models from global HQ to the worldwide affiliates. The format is intuitive, comprehensible and fLexibLe so it can be adapted for immediate local usage by commercial teams. It further offers a real-time distribution mechanism for health economic models to any computer device including iPads, with full visibility for the global HQ over country adaptations (Figure 1).

For further details on this collaborative service please contact:

• IMS Consulting Group: Richard Mee (RMee ATSIGN imshealth.com +447960 163 560)
• BaseCase.com: Gijs Hubben (G.Hubben ATSIGN basecase.com)

The platform will be unveiled at the 14th Annual European Congress ISPOR meeting in Madrid, Spain and is expected to be the new industry standard to distribute, present and maintain health economic and outcomes evidence on the web. The latest version will include:

• New workflows to distribute core models to affiliates and monitor local adaptations
• The ‘Model Inspector’ which provides maximum transparency to payers
• Dynamic PDF Reports and Value Dossiers
• More ease, more security

We hope to see you at our booth at the upcoming ISPOR Meeting in Madrid, 5-8 November 2011.

Delivering economic evidence to the field teams in a visual, interactive and web-based format. This conference will take place on February 21st & 22nd 2011 in Brussels.

The evidence required for successful reimbursement and market adoption of medical devices is becoming increasingly complex. More frequently, evidence in the form of complex economic models needs to be presented to payers and healthcare providers. How do we effectively distribute this kind of evidence to the key account managers and sales directors? How do we make this data accessible & interactive, so it is easier to understand, and can be adapted to the local context of the decision maker?

Topics include:

• Presenting an interactive business case to hospitals
• Distributing economic evidence via the web in a user-friendly format
• Visual presentation of health economic evidence to healthcare providers & key opinion leaders