We recently attended and presented at the 3rd Annual European Medical Device Conference in Brussels, Belgium on January 23rd and 24th, 2012. The conference focused on integration and setting a single pathway for the introduction of new products to the market and gaining reimbursement for these new products and existing offerings. Other specific topics included reimbursement of medical devices in European countries and how clinical data supports access to additional funding.

BaseCase welcomes OptumInsight as the latest member of our Solution Provider Program. OptumInsight is now fully certified to deliver content on the BaseCase Interactive platform.

Our latest trip to ISPOR Madrid prompted the editor at Health Economics Digest to mention us in the innovation section of his recent vidcast. We appreciate the link between our unique presentation platform and innovation in our industry. BaseCase’s first electronic poster (aka e-poster) showed attendees at ISPOR how our platform presents evidence “in a visually appealing way”. Look for us around 4:02 but don’t forget to enjoy the rest of the vidcast discussing other interesting topics, articles and links relevant to HEOR.

Thanks for the mention Duncan.

This year’s 14th annual ISPOR European Congress in Madrid, Spain marked an especially important milestone for BaseCase. Not only did the team début their first interactive electronic poster, study content provided courtesy of Bayer Healthcare Pharmaceuticals and Karolinska Institute in Stockholm, but also launched the new edition - BaseCase Education (BaseCase 7).

Picture this — you’re at a conference, ISPOR Madrid to be specific, checking out the various booths and talking to colleagues and associates you’ve not seen since Prague. You notice a poster about a topic you’re interested in and stride towards it to examine it. Then you wonder, if only you could somehow interact with the content of the poster; perhaps place your fingers on it to change the data and the assumptions to create different scenarios. Good news! BaseCase welcomes you to the start of a new world, a world of interactive electronic posters where you can touch the evidence!

BaseCase has gotten ‘touchy-feely’ this ISPOR, releasing our first interactive electronic poster. The content was provided by Bayer Healthcare Pharmaceuticals and Karolinska Institute in Stockholm and presents a very interesting study on “Cost Savings and Improved Utility Through Use of beta-Amyloid-Specific PET in Dementia Diagnosis”. The e-poster is specially designed to allow for interactivity with the viewer. Come to booth 84 to experience firsthand ISPOR’s first ever electronic poster to manipulate and investigate different scenarios.

Drop by the BaseCase booth #84 at ISPOR Madrid 2011 to touch the evidence.

At this year’s ISPOR in Madrid on 6-8 November, BaseCase will be running two workshops. These workshops will be held on Monday 7 and Tuesday 8 November. There are no costs and the workshops are open to all ISPOR attendees. Simply register your interest below.

American statistician Edward Tufte described graphical excellence as a well-designed presentation of interesting data—the communication of complex ideas with clarity, precision and efficiency; graphical excellence, with its simple design and composite ideas and concepts, gives the viewer the greatest number of ideas in the shortest time with the least ink in the smallest place.

Building on our extensive capabilities in evidence- based messaging and compelling articulation of product value to a range of healthcare decision makers, we are delighted to announce a major enhancement to our services. Leveraging the cutting-edge platform of BaseCase.com, this exciting development brings tremendous possibilities for communicating the output of health economic (HE) models to both internal and external stakeholders.

Berlin, Germany — BaseCase GmbH will launch BaseCase Interactive 5.5 this upcoming fall.

The platform will be unveiled at the 14th Annual European Congress ISPOR meeting in Madrid, Spain and is expected to be the new industry standard to distribute, present and maintain health economic and outcomes evidence on the web. The latest version will include:

• New workflows to distribute core models to affiliates and monitor local adaptations
• The ‘Model Inspector’ which provides maximum transparency to payers
• Dynamic PDF Reports and Value Dossiers
• More ease, more security

We hope to see you at our booth at the upcoming ISPOR Meeting in Madrid, 5-8 November 2011.

BaseCase’s CEO Gijs Hubben will be speaking on Communicating the value of Medical Devices to Decision Makers:

Delivering economic evidence to the field teams in a visual, interactive and web-based format. This conference will take place on February 21st & 22nd 2011 in Brussels.

The evidence required for successful reimbursement and market adoption of medical devices is becoming increasingly complex. More frequently, evidence in the form of complex economic models needs to be presented to payers and healthcare providers. How do we effectively distribute this kind of evidence to the key account managers and sales directors? How do we make this data accessible & interactive, so it is easier to understand, and can be adapted to the local context of the decision maker?

Topics include:

• Presenting an interactive business case to hospitals
• Distributing economic evidence via the web in a user-friendly format
• Visual presentation of health economic evidence to healthcare providers & key opinion leaders