BaseCase builds apps

BaseCase specializes in creating highly engaging and interactive presentation tools. Our cloud-based platform turns health economic evidence into web- based apps that communicate the clinical and economic benefits of pharmaceuticals, devices and diagnostics. Each BaseCase app visualizes and explains key scientific data while tailoring the value message to the specific customer. Our open platform provides the means to securely distribute, manage and maintain these presentations for a globally operating sales force.

You can choose to work with one of our Certified Solution Providers or our Value Communication Team can build your app for you.

Our 3 step creation process

1.

Design

The development of our apps is very different from the development of economic models, ‘static’ marketing, or sales materials.

At BaseCase, we create a blueprint to ensure that all stakeholders agree on the desired outcome. This collaboration includes a review of your material (spreadsheets, slide decks and other marketing material) to identify the key messages. The target audience and potential user interaction with the tool impacts the interface design as much as the underlying model. The presentation can be a one page ‘dashboard’ or a multipage slide show with potential branching storylines for different audiences. When developing your tool we consider:

• Who will use the tool within your sales force?
• Who is your target audience and what are their needs, expectations, and requirements?
• How much time is available for a sales meeting?
• What are the main outcomes of these meetings?

2.

Implementation

A BaseCase app is an interactive data visualization built with self-explanatory user controls. The BaseCase platform removes the need for programming so apps are created in a matter of days. Our team rapidly builds your app in pure HTML5 and Javascript so your app runs without any plug-ins. Time is save as we reuse your Excel spreadsheets to drive the calculations so your economic model doesn’t have to be rebuilt.

We can connect to many formats including:

• Excel (with VBA)
• TreeAge Data Pro
• R Statistics
• C++

Did your model change? No problem. The spreadsheet remains as an independent part of the app so it can be easily updated at any time.

All BaseCase apps start with a design template that complies with your corporate or product branding guidelines and ends with a rigorous design quality assurance process to ensure that it meets high quality standards. The finalized app is accessible from multiple devices, including the iPad, the latest Android devices, laptops and desktop PCs.

3.

Roll-out

After design and implementation, a BaseCase app can be distributed in just a few clicks. Since BaseCase is a cloud-based platform, it’s accessible - anywhere, anytime, with no installations.

Users can easily access your app via password-protected user accounts. The built-in user management and permission system lets you control who has access to which app. Apps can be downloaded for ‘offline’ use and are automatically synchronized when the user is back online. The content management tool, the Editor, allows you to make changes to the interface and model at any time.

You can also maintain multiple versions for different countries. Distribute a generic version of your App to your affiliates and let them adapt it to their own local requirements, while maintaining an overview of customized versions.

Want to see how the app is being used and by whom? BaseCase offers user analytics to track and monitor both internal and external users.