At the 2013 Annual Medical Device Coverage and Reimbursement Conference, BaseCase CEO Gijs Hubben spoke about the importance of having a strategy to communicate economic and clinical value at the sub-national level.
Now in its 7th year, the Chicago event attracts key opinion leaders and industry players from around the world. This year, the focus of the conference was on current issues facing reimbursement executives, including the impact of healthcare reform and the challenges of building effective value propositions.
BaseCase’s contribution was to provide a unique industry perspective on the challenges of rolling out and coordinating a global value communication strategy. Presenting a case study detailing the experiences of a top-five medical device company in this area, Dr. Hubben also talked about overcoming sales force resistance to using complex economic evidence in discussions with payers and providers.
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