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BaseCase sponsors the 2013 Medical Device Leaders' Market Access Forum

We’re proud to be sponsoring the 2nd annual Medical Device Leaders’ Market Access Forum, taking place this year in our home town of Berlin, Germany, on 10-12 December.

BaseCase CEO Gijs Hubben will be speaking at the event alongside representatives from top medical device companies such as Medtronic and GE Healthcare, as well as payers and key health technology assessors from a range of institutions.

Dr. Hubben’s speech will focus on how to deliver tailored value messages across markets using the iPad. Presenting a case study from a top-five medical device company, he will discuss:

  • The presentation of economic evidence as a visual, interactive story.
  • How to balance a consistent global value story with flexibility for localization to markets.
  • Developing iPad apps in-house, avoiding costly outsourcing.

If you’re attending the event, please do stop by our booth for an informal discussion.

About the Medical Device Leaders’ Market Access Forum

Taking place at the Eurostars Hotel, the second annual Market Access Forum is described as “the ‘must-attend’ event for all senior directors at medical device companies who are looking to enhance market access for their products”.

“Participants will leave the event armed with real-life, best practice examples of what is working and not working for their specific product type. They will discover what payers and HTAs consider as essential and ‘nice to have’ information to create ‘value’. Attendees will be able to establish relationships with their peers from the industry as well as influential decision-makers and KOLs in the sector”.

Visit us in Berlin

Our main office is in Berlin, and if you’d like to pay us a visit (we’re located near Checkpoint Charlie) please get in touch. We’d be glad to give you a personal demonstration of our products and to discuss the ways we can help you to communicate the value of your medical devices more effectively.

If you are visiting the city for the first time, follow these links for useful information about where to stay and how to get around: