We spoke with resident value communication specialist and Vice President of Consulting Atlanta Kassatly about developments in market access and the ingredients of a successful customer engagement tool. Can you start by saying a little about your background in health economics? Sure. I’m particularly interested in the role of he...

Tell us a bit about your marketing experience in the life sciences industry. My work in the life sciences industry began about two years ago at AbbVie Spain. They needed someone with both analytical and design skills to create customer engagement apps using BaseCase Interactive. I developed content for several ...

We spoke to Heidi Waters about the evolving market access landscape, the impact of the Affordable Care Act, and her efforts to improve the way customer engagement tools are developed. First of all, thank you for taking the time to speak with us today. Can you say a little bit ...

Thanks for taking the time to speak to us today - perhaps we could start with a brief introduction? Sure. My name is Urte Simkeviciute and I’m the Senior Customer Success Manager at BaseCase. I’m originally from Lithuania, and I studied economics at the University of Aberdeen in ...

Carolin Miltenburger is a psychologist, a health economist, and an experienced market access strategist who has seen and participated in the development of the field since its inception. We spoke to the former senior director at Medtronic about changes in the market access landscape and the important differences between healthcare ...

We spoke to the Principal Health Economic Analyst at Medtronic Advanced Energy about the impact of the Affordable Care Act, the rising value of HEOR evidence, and the benefits of developing customer engagement apps in-house. Can you tell us a little about Medtronic Advanced Energy? We are one of the ...

As a student at Furman University in South Carolina, Jeff Nichols worked on visualizations for an atmospheric model developed in support of a NASA satellite mission. He arrived at BaseCase after developing enterprise synchronization solutions for the telco industry as well as various consumer desktop apps for Mac and Windows. ...