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Content providers, technology providers, and the BaseCase platform: What’s the difference?

When BaseCase was founded in 2007, many life sciences market access teams were still using traditional collateral to engage customers and communicate product value. But fast forward to 2019 and the reams of printed documentation, spreadsheet models, and unwieldy slide decks have been replaced by interactive mobile apps.

Now, many content and technology providers have emerged to support the demand for mobile tools. However, depending on their approach, only certain aspects of the mobile app lifecycle are actually supported, and few businesses—if any—are actually life science-specific.

Content providers commonly offer custom standalone iPad apps distributed through internal app stores. These apps are often use-case specific tools and since they are custom software products, updates are often slow and expensive. Standalone apps don’t provide usage analytics, and since they are very often platform-specific, they are prone to break with system updates or device changes, resulting in further maintenance costs.

Technology providers on the other hand offer a combination of content distribution, app management, tracking analytics, and sales engagement, all to varying degrees. While the infrastructure may be there to share and track mobile content, there is still a dependence on developers for content and third-party solutions for additional features. Between content providers and technology providers, very few are industry-specific, which can lead to complications, for example in relation to compliance issues, or industry standards.

So what separates BaseCase from content and technology providers?

Built specifically for the life sciences industry, the BaseCase value communication platform is an all-in-one solution that lets users manage the entire lifecycle of their mobile content. From creation and approval to deployment and engagement in the field, as well as track usage and collaborate with affiliates.

On BaseCase, centrally developed content—created using no more than standard business software skills—can be easily distributed and then adapted to fit all markets, quickly and efficiently. Affiliates can even do their own adaptations and updates in-house—something simply not possible with custom, standalone apps. BaseCase allows life science companies to leverage their internal skills and resources as well as safeguard timelines and control quality, ultimately resulting in greater flexibility, shorter timelines, and lower costs.

The above extract was taken from our latest white paper, BaseCase: ushering in a new era of interactive evidence and real-time distribution. Download the paper to learn how BaseCase has become a driving force in value communication and how, by keeping innovation at the core of our business, we help our customers stay ahead of disruptive industry trends.

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