One of the key principles of effective value communication is the importance of a lean, highly-tailored value story. Clients are busy, and it’s essential not to dilute the core value proposition with information that is less relevant for them.
The new dynamic storyboard was created with this principle in mind. It empowers your reps, KAMs and MSLs to create client-specific workspaces, giving them the flexibility they need to make the right presentation for each customer.
Your field staff can decide which pages to display, and which are less relevant for a particular meeting. They can also rearrange groups of pages to make sure that the most important information for each client is presented at the right point in the story.
The new dynamic storyboard makes it easy to offer a customer-centric, tailored value story to payers and healthcare professionals. To switch this feature on, go to More, select Settings, and check the box Allow custom storyboard.
Giving users access to the dynamic storyboard
There are two ways to provide your users with access to the dynamic storyboard. The most direct way is to add a button or link to your app and set the action to Open storyboard editor , as shown.
The other way is via the app overview. Users can open the app overview at any time by clicking or tapping the name of the app in the menu bar at the top of the page.
From within the app overview, you can access the dynamic storyboard by clicking or tapping edit, at the bottom of the side bar.
Flexible and easy to maintain
One of the key features of the dynamic storyboard is that it’s designed to work in conjunction with new features that improve navigation in your app.
When you enable or disable pages, or rearrange groups, those changes will automatically be reflected in the navigation controls on each page.
This means you can create really dynamic apps that can be tailor-made to a customer, without compromising on the functionality and appearance of your app.
For more information about the features described in this blog post, please get in touch or refer to the editor reference guide within BaseCase Interactive.