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Guest Article from Pope Woodhead: Value Communications v2.0

In a new guest article Value Communications v2.0: Getting the Foundations Right, BaseCase partner Pope Woodhead explores the essential foundations needed for success – and define the leadership role now required from health economics and market access.

Pope Woodhead is a multi-disciplinary consultancy with specific expertise in value story development and local payer engagement. Having worked with BaseCase on several projects, the two companies have established a collaboration, broadening the scope of services each group provides.