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How to be successful at integrating real-world data into tools for your field team

For market access professionals, real-world data (RWD) represents an opportunity that can feel like a burden.

Now more than ever, payers and healthcare providers are looking to RWD as a reliable source of information on the clinical and economic impact of new products.

But when the process of developing digital field tools is already seen as costly and time-consuming, the prospect of integrating large datasets and keeping them up-to-date can be especially daunting.