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How to roll out a global value proposition

As pharma and medical device companies increase the amount of attention they are paying to payer and provider engagement, how easy is it for international companies to pursue a global marketing strategy, while focusing on HEOR-based economic arguments?

This kind of information is complex, detailed and very country-specific. But we’ve found that the value proposition can be distributed effectively from HQ to the countries in the form of an iPad app that is easy to adapt and change.

Rolling out a global value proposition with BaseCase means creating an HTML5 app with the online editor, and sharing it with country partners. Affiliates then log on to the same platform and create a localized copy, taking into account country-specific factors. The same apps are then shared with local field staff and used on iPads or other devices to discuss the value story with payers and providers.

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