In a dynamic and highly competitive market, two things are important: monitoring trends effectively, and having the capability to react fast.
Real-world data can provide actionable insights into market developments. Commercial managers can use RWD to update internal audiences on market share, competitive threats from new efficacy data, or pricing analyses.
Large datasets can now also be rapidly integrated into digital tools for your field team. These can be update in-house with a few clicks as the dynamics of the market change, and the evidence in your field tools needs updating.