What are payers and healthcare providers looking for?
HEOR and market access managers invest huge amounts of time and resources into developing value stories for a particular product and market. To get it right, it’s crucial to understand what motivates the payers and healthcare providers that you present to, in each market.
BaseCase is already used by the majority of leading pharma and device companies to create engaging apps for their field-based personnel to communicate value - in a manner that avoids costly adaptations for each country.
So what if you could tap directly into what your target audience is thinking? With BaseCase Closed Loop Marketing (CLM), you have the ability to do just that.
Now, when your customer facing representatives use an app with BaseCase CLM enabled on their laptop or iPad, a rich stream of data concerning your clients’ preferences is automatically collected and stored.
This information allows you to continually refine and improve your value messages, and target particular audiences more effectively.
At ISPOR New Orleans 2013, BaseCase is launching the new BaseCase CLM product - a fully featured closed loop marketing solution for HEOR and Market Access. We’re running a series of free private demos, so you can explore with your colleagues and the BaseCase team in a private atmosphere how BaseCase CLM can really shed light on payers’ motivations.