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Leveraging Real-World Data (RWD) for Powerful Value Communication

In a new value-driven healthcare landscape, there is a greater need for life science companies to demonstrate the real, measurable value of their products to stakeholders. While this value has been routinely shown through clinical trial outcomes, technological advances in data collection have allowed companies to leverage real-world data (RWD) sources. Now, rather than observing a product’s effectiveness among the few thousand individuals typically found in clinical trials, RWD sources allow outcomes to be characterized among millions of individuals.

When leveraging RWD to communicate product value to payers, it is common for field teams to use mobile value communication tools. These tools present opportunities to utilize extensive amounts of data; however, appropriate software is needed to harness RWD so that it can be used to demonstrate a product’s value clearly and efficiently.

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Payers are busy and available facetime is declining, with meetings now often lasting a few minutes. Consequently, it’s more important than ever to communicate the real-world value and clinical effectiveness of your product, both quickly and clearly. However, since real-world data often stretch thousands of rows, the ability to efficiently extract and visualize relevant data and tailor each presentation is essential to maintain audience attention.

BaseCase Data Manager was designed specifically to allow life science companies to transform RWD into powerful value communication tools—without programming. It provides the combination of SQL data selection and spreadsheet processing, enabling data to be quickly selected from large databases and then processed in a workbook, using standard spreadsheet formulas.

Download our guide to learn how to successfully integrate RWD into your mobile tools and effectively communicate the value of your products using Data Manager.

Download the Guide