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Localize real-world data to boost customer engagement

Real-world data is powerful partly because it can help communicate the potential impact of a new drug or medical device, not just in trials, but in the ‘real world’.

But it’s important to appreciate how much ‘real world’ settings can differ between markets, products and regions - there is no single real-world setting to which the evidence applies.

That’s why local adaptation of customer engagement tools, incorporating local data for a particular audience, greatly enhances the relevance and impact of a tool.

Having the facility to easily translate and adapt apps to provide granular, localized data will greatly enhance the effectiveness of your field applications.