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New kinds of data give your KAMs an edge with payers and providers

As customer engagement becomes more data-driven than ever, market access teams are exploring new ways to engage with payers and providers.

Real-world data (RWD) is increasingly prized by the global healthcare industry as a way of gaining insights into the clinical and economic impact of new drugs and devices. Smart use of RWD can provide new, more persuasive forms of evidence for your field teams, giving key account managers the ability to engage audiences with more meaningful data to demonstrate product value.

Essentials Guide to RWD

While the potential of RWD is often clear, it can be challenging to find an effective way to integrate large datasets into field tools, particularly if you use custom vendors to develop apps. And maintaining compliance is a major headache when seeking to issue updates.