Did you know that 78% of professionals involved in stakeholder communication and value communication in the life sciences industry have been providing customers with online resources during the COVID-19 pandemic?
The global COVID-19 pandemic has affected the world in different ways, with many countries implementing lockdowns, border closures, and other movement and social restrictions. In the life sciences industry, for example, we saw the postponement of many clinical trials, and when we turn our attentions to the stakeholder engagement and value communication space, many of our customers found themselves being refused entry into hospitals and doctors surgeries.
But, how are life sciences companies changing and adapting their stakeholder engagement strategies in response to COVID-19? Have the ways in which they communicate product value changed? How are field teams reaching customers and key stakeholders?
To get answers to these questions, we surveyed a variety of professionals that are involved in stakeholder engagement and value communication. And once we’d accumulated the results, we then asked a few market access, stakeholder engagement and value communication experts to give their insight, and expand on some of the questions and key findings.
The report is now available online for you to read at your convenience here.