American statistician Edward Tufte described graphical excellence as a well-designed presentation of interesting data—the communication of complex ideas with clarity, precision and efficiency; graphical excellence, with its simple design and composite ideas and concepts, gives the viewer the greatest number of ideas in the shortest time with the least ink in the smallest place.
A good technical reporting tool should focus on evidence analysis and display, combining a variety of page and screen layout templates. It should not only embody graphics tools but it should as well be presenter, content, and audience oriented. 
BaseCase Interactive, specifically tailored for the needs of pharmaceutical and medical device companies, possesses unparalleled graphical excellence. The value communication platform provides the healthcare industry with a tool to create, present and distribute health economic evidence in a visual and flexible format. The software’s user friendly and easy-to-use format coupled with its superb typography and chart layout allow a presenter to successfully guide and enlighten the audience and make it possible to bridge the gap between specialists and non-experts.
The data-ink ratio is a concept introduced by Edward Tufte and is used as argument against excessive decoration in visual displays of quantitative information. The Cost Effectiveness-plane displayed above is designed using BaseCase Interactive and confirms to Tufte’s principle of data-ink ratio.
As Tufte once put it, and we at BaseCase believe “Beautiful Evidence is about the theory and practice of analytical design” and that is why we strive to craft intuitive and interactive tools which render high impact visual presentations and afford sublime data visualizations.
 Tufte, E. R. (2006). Beautiful evidence. Cheshire, Conn: Graphics Press.