Check out our latest news and articles.

Visit our Blog

Getting started with in-house development: the skills you need

Introducing our latest three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile tools, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies.

Developing mobile tools in-house is increasingly popular compared to outsourced development, and the vast majority of top life science companies have implemented a variety of software to create their tools. For example, our BaseCase Platform is utilized by 70% of the top 10 pharma and medtech companies.


With the increasing popularity of in-house development, in this latest post, we’ll provide an overview of the skills you need to build your own interactive mobile tools using BaseCase.

BaseCase is a ‘no code’ platform, this means you can create your own cutting-edge content without any programming or software development skills. To develop BaseCase tools, simply upload your spreadsheet, and create your presentation using a drag-and-drop interface. Making changes is easy—and can be done at any time—while deploying tools to field teams is also simple, and secure.

After uploading your spreadsheet, there are two parts to developing your BaseCase tool: creating the interface and making it work.

Creating the Interface

As said previously, BaseCase is a ‘no code’ platform, and the interface of each tool is created using a drag-and-drop editor. This editor includes a wide array of customizable controls and interactive elements, such as charts and maps,

Your own Images and videos can also be incorporated to further tailor your tools. And key features, like Import Pages and Reference Manager, enable you to convert current PDFs and PowerPoint presentations into interactive content, as well as easily cite references. All using only standard business software skills, and without writing a single line of code.

Making it Work

The functionality of the tool is defined using the integrated spreadsheet, calling for editing skills similar to Microsoft Excel. The built-in Spreadsheet Editor is particularly useful when creating market access tools as you can incorporate economic models to create sophisticated payor engagement tools and cost calculators. Within the Editor, you can utilize formulas much the same way as you would in Excel, and connect both inputs and outputs to interactive elements used in the interface in just a few clicks.

With BaseCase, you can create powerful tools for stakeholder engagements easily, using only standard business software skills. To learn more about our platform, and how you can get started with building tools in-house, download our new guide below.

Download Now