The value of a new drug or medical product is often formulated into a value story, which enables life science companies to communicate the benefits of their products to payers. As a narrative used to present the value of a product, the value story incorporates detailed evidence on the burden of illness, profile, and specific health outcomes. Developing a value story can offer a powerful market advantage, as it provides the opportunity to distinguish a new product from its competition. And now, life science companies can quickly communicate this information using interactive mobile tools.
While these mobile tools offer a unique method for compiling detailed information into one place, the question then becomes: “How do I demonstrate this information in a way that is engaging and sure to resonate with the intended audience?”
Incorporating goal-oriented UI/UX design into value communication tools is an essential step that can strengthen key messages and bring value stories to life, elevating each message as a visual experience for end-users. Providing robust design and a compelling user-experience also leads to a range of benefits, including enhanced usability, maximized uptake in the field, and greater payer engagement.
Daniel González-Albo, Senior UI Designer, is sharing insights into his app development process, along with UI/UX design tactics for building cutting-edge apps. Daniel’s role as Senior UI Designer is crucial for building experience throughout each app built on the BaseCase platform and effectively visualizing value stories for clients.
What are the major challenges of creating effective value communication tools?
When creating content, there are several challenges to overcome. The primary challenge is to ensure that the design choices we make—in terms of UI [user interaction] and UX [user experience]—really add value and express the benefits of the product in the best possible way.
Another challenge is related to the constant changes in both the medical and regulatory fields. Even though making changes to a BaseCase app is relatively quick and easy, it’s necessary for us to predict what elements may need to change and design the app in a way that allows for easy modification in the future. This is even more important if the client plans to use in multiple countries.
The above extract was taken from the BaseCase White Paper Building cutting edge apps for HEOR and Market Access. Our teams deliver over 70 projects each year to 70% of the world’s Top 10 Pharma Companies, and our capacity is constantly expanding. This piece leverages insights from our BaseCase experts, who reveal the keys to effective app development and rollout.