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Using RWD Tip #6 — Keep it simple and transparent

To present a credible value story, it’s essential to maintain transparency. If you’re using large datasets and novel sources of evidence, it’s even more important to offer clients easy access to your sources.

When integrating real-world data into customer-facing tools, be sure to show, share and reference new data. Consider features that enable data to be easily shared, like personalized PDF reports, enabling your audience to review the sources of your results in their own time.