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Visualizing Complex Healthcare Data for Market Access Strategies

Technological breakthroughs have fostered a notable increase in the collection and distribution of health-related data. Market access teams can now leverage insights from large databases (e.g., electronic medical records (EMR) and patient registries) during stakeholder presentations to communicate product value and support strategies with real-world data (RWD). However, these data sources can be unwieldy and generated at varying rates, making it challenging to deliver value messages to stakeholders that are clear and concise. As the industry is inundated with massive amounts of data, close attention must be paid to how this data is portrayed to stakeholders.

Data visualizations have proven to be a useful instrument for life science companies, as they can make communicating a product’s value story more dynamic and engaging. Many traditional health visualizations, however, are static and rely on simple charts, such as pie charts and scatter plots that only represent a few facets of data. These techniques may have been beneficial for simple perceptual data tasks, but healthcare models are becoming increasingly complex and many insights have yet to be explored.

Advanced data visualizations, including interactive visualizations, can amplify complex data and models. If done right, these advanced visualizations can make it easier to take vast amounts of data and display different elements that comprise value (e.g., population patterns, QALYs gained from treatment, drug safety and cost-effectiveness), ultimately enabling stakeholders to make better-informed decisions. But at present, developing dynamic data visualizations cannot be undertaken in Microsoft Excel or standard statistical packages alone.

Because the ability for large data sources to revolutionize the health sector depends on the effective use of this data, there is a need for tools that can accurately visualize complex health models and aid stakeholders’ decision-making.

BaseCase Data Studio helps you communicate your complex data visually and effectively.

BaseCase is the complete value communication platform for the life sciences industry. We combine subject matter expertise with intelligent graphic design and proprietary technology, helping our customers communicate complex health economic information and engage key stakeholders in an interactive and personalized way. And now our latest product, BaseCase Data Studio, combines the unique design features offered through the BaseCase platform with advanced data analysis capabilities.

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Data Studio allows users to create visually impactful value communication tools using the programming language R, to demonstrate complex healthcare models during stakeholder engagements. Commonly used R packages in life sciences such as heemod and deSolve are supported “out-of-the-box.”

  • Effectively communicate the value of your products: Data can be processed in whichever way users need by mixing the script inputs with the arbitrary spreadsheet formulas. Moreover, design elements can be leveraged to create compelling interactive value communication tools, linking your R script inputs and outputs to the presentation layer.

  • Engage stakeholders with intuitive visualizations of advanced data analyses that match their needs: During each payer presentation, live statistical analysis can be performed on the spot to accurately predict a range of outcomes and support each value message with evidence-based claims.

  • Establish complete ownership of your value communication tools: Data Studio also offers centralized content management, allowing users to update R-based content and maintain compliance quickly. Users can visualize value communication tools in a variety of settings, as content can be quickly shared across devices and markets.

Schedule a demo to learn how Data Studio helps life science companies highlight the key takeaways from their products through compelling design and advanced data analysis techniques.

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