What kinds of RWD can you use in a customer engagement tool?

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Clever use of real-world data does not require supercomputers to crunch ‘big data’. We recommend identifying data sources early - perhaps as an extension of building a value dossier - and then incorporating that data into field-based applications.

Useful sources to consider include: patient population data, prescribing information, pricing information, registries, clinical trials, and observational data from cohort studies, all of which can help to increase relevance, confidence and engagement in customer-facing applications.

Internal audiences and key account managers may also benefit from applications that update them on market share, competitive threats from new efficacy data, or pricing analysis.

To find out more about using real-world data in your field-based tools, download our free Essentials Guide to RWD.

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Wondering why we haven’t posted in a while?

Our blog has moved to a different location.
Visit http://blog.basecase.net to check out our latest blog posts.