WEBVTT 00:00:04.500 --> 00:00:07.950 New drugs and medical devices are invented all the time, 00:00:07.950 --> 00:00:11.580 improving our lives and making health care more affordable. 00:00:11.580 --> 00:00:14.220 But with health care costs rising everywhere, 00:00:14.220 --> 00:00:16.200 convincing health care providers and payers 00:00:16.200 --> 00:00:19.140 of the value of a new product isn't easy. 00:00:19.140 --> 00:00:21.250 Take a typical key account manager. 00:00:21.250 --> 00:00:25.350 He is promoting a new drug that does more and costs less. 00:00:25.350 --> 00:00:28.110 He tries to explain this to his clients with a spreadsheet, 00:00:28.110 --> 00:00:30.450 but they just don't get it. 00:00:30.450 --> 00:00:32.430 Maybe his company should hire consultants 00:00:32.430 --> 00:00:35.760 to reprogram the spreadsheet and make it more attractive. 00:00:35.760 --> 00:00:39.990 But how long would that take and how much would that cost? 00:00:39.990 --> 00:00:42.640 And what about when the spreadsheet changes. 00:00:42.640 --> 00:00:45.440 And when you need translations for other countries? 00:00:45.440 --> 00:00:48.870 Right. That's why we made BaseCase. BaseCase 00:00:48.870 --> 00:00:50.760 is the perfect marriage 00:00:50.760 --> 00:00:53.910 between a spreadsheet and a slideshow presentation built 00:00:53.910 --> 00:00:55.930 for the life sciences industries. 00:00:55.930 --> 00:00:58.050 While you are presenting the interface layer 00:00:58.050 --> 00:01:00.570 talks to the underlying spreadsheet layer. 00:01:00.570 --> 00:01:02.520 This is the brain of the operation. 00:01:02.520 --> 00:01:05.340 It makes the calculation and brings the value story 00:01:05.340 --> 00:01:08.800 of your product to life. To create apps with BaseCase 00:01:08.800 --> 00:01:10.470 you don't need any programmers. 00:01:10.470 --> 00:01:13.470 Simply upload your spreadsheet and create your presentation 00:01:13.470 --> 00:01:15.030 using drag and drop. 00:01:15.030 --> 00:01:17.730 Sharing your app is easy and you can make changes 00:01:17.730 --> 00:01:21.790 at any time. BaseCase syncs to multiple devices. 00:01:21.790 --> 00:01:24.310 So your apps also work offline. 00:01:24.310 --> 00:01:27.700 Rich analytics can reveal which content is working well 00:01:27.700 --> 00:01:29.940 and what can be improved, and apps are 00:01:29.940 --> 00:01:31.840 easy to translate and modify. 00:01:31.840 --> 00:01:34.200 So you can reuse them in other countries. 00:01:34.200 --> 00:01:36.720 Now you can engage your clients with a value 00:01:36.720 --> 00:01:38.970 story that is visual and clear. 00:01:38.970 --> 00:01:42.030 Why not visit basecase.com and get a free demo 00:01:42.030 --> 00:01:45.500 and start showing clients the value of your products?