Using customer engagement technology to create value communication tools
The market access landscape in the US has changed, partly due to legislative changes and economic pressures. Otsuka has experienced increased demand for customer engagement tools, and a growing need to quickly update and modify its existing tools.
Otsuka’s decision to implement BaseCase Interactive was grounded in a pressing need for a faster and more flexible app development workflow.
We were finding that every time something changed in our models - if we had a label update, or our wholesale average cost changed - we were reliant on somebody else to fix the materials. That involves many steps including getting it into our vendor’s workflow to make the changes, and being able to do that quickly enough to get it back to our promotional review committees - meanwhile we’d have to pull the tool from the field. —Heidi Waters Director of Outcomes Management, Otsuka
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